A new global co-operative marque
The desire for a common global identity for co-operatives was clearly demonstrated by the ready adoption of the United Nations 2012 International Year of Co-operatives logo and tagline – which was used by co-operatives all over the world. In response to this, the International Co-operative Alliance carried out wide-ranging research and member engagement to support the design of a new symbol for our global movement, capable of local and cross-border use by co-operatives everywhere. It is also a key output of the Alliance’s work around one of the five themes from the ‘Blueprint for a Co-operative Decade’ – our co-operative identity.
The outcome of the project was the ‘coop’ marque which can be used by co-operatives to identify themselves as part of a global co-operative movement, and to gain recognition for their own co-operative difference.