What’s in it for you? Promote your co-op difference and its value to members

Keen to improve your co-op’s performance? SAOS has the answer…

A co-op’s purpose is to provide benefit to their members, but few co-ops actually measure the benefits of membership, in part because of the complexity.

The aim of this new service is to measure and report how a co-op delivers value to its members on an annual basis – to produce an annual ‘Member Value Statement’.

SBP MBS 2 SBP MBS 1

The main advantage of doing this is to drive your co-op’s business performance. Other benefits include:
• Developing a better understanding of how your Co-op delivers value
• Validation of the benefits of membership
• Ensures you have a better understanding of your members and their needs
• Route to grow your business – evidence of benefit and value for existing members
• Supports the recruitment of new members
• Produces benchmarks on which to measure and monitor future co-op performance
• Route to motivate your staff and increase their confidence
• Increased member pride from their participation and association with the co-op.

What is involved?
It’s not an onerous process and won’t require much of your time. It involves us sitting down with you to scope out what your co-op does, the services it provides, and all the ways in which it generates value to the members. Another key stage is speaking to your members to get a better understanding of why they joined your co-op and what they value? The next stage is to test and verify the list of benefits and for members to specify their priorities and assess how well you perform these services.
The whole process is straightforward and we’ll lead you through all the stages. The end result will be a simple one-page statement, largely involving ‘informatics’ diagrams that clearly and effectively display the member benefits you’ve delivered over the year.

What is the cost of this service?
We are fortunate in having secured funding from Scottish Government to help with this project, so the cost of the service to each co-op is only £1,500. For that you’ll get between eight and ten days of SAOS staff development time, as well as all the benefits mentioned above. We are really excited about this initiative as it has the potential to be a real game changer for farm co-ops. We are limited to working with 12 co-ops, so please note your interest as soon as possible.

To register your interest, or for more information, Click here to email Jim Booth

Here are some more great examples of Member Value Statements already produced with our member co-ops:

FarmStock MVS 2017-2 FarmStock MVS 2017-1

 

Tayforth MBS-1 Tayforth MBS 2

 

 

 

 

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